Clicks to Card Swipes™: Website & Marketing Analysis
One of the unique services we offer is Clicks to Card Swipes™. With this service, we take an in-depth look at your website analytics and offer a full, easy to understand report, along with marketing strategies tailored to your business. Google Analytics is a powerful tool which tracks everything from basic website traffic numbers to detailed information about who is visiting your site. Insights gathered from this information are invaluable to your marketing strategy.
Think about these questions:
- How are people finding your site, and more importantly, what are the ways in which MORE people can find your site?
- Is all content on your site accessible? Are there any broken links that immediately send visitors away?
- Are people engaged with your content when they are on your site, or do they leave shortly after visiting?
In our report, we will outline:
- A website traffic summary, including user demographics, devices used to access your site, most popular pages/content, least popular pages/content, biggest traffic sources, how long users remain on your site (bounce rate) and the content they are most frequently looking for.
And then from the information gathered above, provide:
- A list of recommended website updates to increase traffic, improve search results and retain customers before they click away from your site. Includes keyword recommendations.
- For digital advertising, a list of recommended topics and geographic areas to target.
- Social media: you are posting, but are you seeing the results on your website? We will outline social media posting recommendations to maximize traffic to your site.
In order to begin the process, you will need a Google Analytics account. To set one up, visit Google for instructions. Or, we can set up your account for a one-time fee of $20 (invoiced after signup). Please note that for new Analytics users, the first report will be delivered 3 months after signup.
For best results, we recommend that Google Analytics is set up on your website for at least 3 months before data is analyzed. 6 months or more is ideal, especially if your business is seasonal.
The full report will be delivered within 10 business days of your signup date, and one again every 6 months. Search engines and technology are constantly evolving, so we’d recommend this service as a continuing process to maximize the benefits of our work and subsequent results.
The fee for this subscription is $100, billed every 6 months. Again, we recommend you stick with the reports, and will be able to see the impact as time goes on – but you are welcome to cancel the service at any time.
Once your payment is processed, you will hear from us within 2 business day to begin!
Sign up below, or contact us for questions.